Who Are You Doing It For?
Sometimes we do things that turn out to be a bit odd and not what we’d intended.
An idea seems absolutely terrific in our own head but then when we work to give it a shape in the outside world, we get quite defensive when people suggest the idea needs tweaking.
Government is an easy target for examples of odd implementation. Nevertheless, one example I came across today deserves a mention.
Dubai launched its first Metro a couple of months ago to tackle the enormous problem of traffic congestion in the city.
It’s not fully built yet but there are a number of stations in full operation around the city, including one at the new Emirates airport terminal. So it seems logical to assume that people will use the Metro to transport themselves and their luggage to and from the airport (as is normal practice in other cities around the world).
However, the Dubai metro allows each passenger just one item of hand-luggage of a certain size. This means that a lot of people who are flying in or out from the airport will not be allowed to use the Metro for the land part of their travel requirements.
Peyman Parham, director of marketing and corporate communication, RTA, told Emirates Business:
“If just a few people come and ask us for more baggage allowance, we will not consider it. But if tens of thousands said they would use the Metro if they are allowed to carry heavy luggage we would consider it.”
Quite bizarre.
But is it bizarre when we think about how precious our own ideas are to us? It can become easy to become so immersed in what we are doing that we forget to consider who we are doing it for and what impact it is having on them. We end up cutting off our nose to spite our face.
The next time someone challenges something you have done, what a great opportunity to use this information you are being given to further sculpt and refine what you are doing. Even if you don’t change a thing, you’ll be richer for having considered not only the suggestion but also what’s really driving you.
People make suggestions because they care. It lets you know they are not indifferent.
What do you think?
John Gray is coming to London!
Two things you should know. First, I’m fascinated by Feng Shui. Second, I HATE to cook. I always said that my ideal house would be one that had no kitchen.
